Thursday, July 3, 2008

Track Ball Launch in Las Vegas

The PALM’S FAMOUS KINGPIN SUITE is one of the most sought after attractions for their celebrity guests at the popular Las Vegas Hotel and Casino explained hotel owner Gavin Maloof. Maloff's comments opened the Track Up-Rising Ball Launch party Tuesday night July first.

Kegal techs lugged in one of the companies lane machines to dress the two featured lanes in the 25th floor King Pin suite. The party the previous night left the lanes lacking (for oil).

Demo balls were thrown, the bar was open and informational videos of the Up-Rising and Kinetic Pearl (one of the other new Track offerings) played.

Ebonite, Track, Columbia and Powerhouse execs oversaw the party while staff members helped map out the Up-Rising bowling balls provided to attendees. A goody bag including a Track T-shirt, towel, key chain and Powerhouse products, rounded out the freebies.

Party goers enjoyed the open bar and commented on participants efforts on the special tournament pattern on the lanes. Vegas gaming invaded the event, when a couple of onlookers started to wager on the effects of one players delivery.

With luck the slogan "What happens in Vegas stays in Vegas" won't describe the buzz created by the event. Certainly Track Brand Manager Paul Figliomeni hopes the Palms new slogan "What happens at the Palms - never happened" isn't true.

Figliomeni said "A Vegas style launch party is the perfect way to introduce this newcomer (The Up-Rising) to consumers in America's bowling tournament capital."

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