PBA Announces Plans For 2011

The Professional Bowlers Association (PBA) laid out general plans for the 2010-
2011 Lumber Liquidators PBA Tour season Wednesday in a meeting with the
Exempt Tour players in Norwich, CN, site of this week’s Go RVing PBA Match Play
Championship.

"The Professional Bowlers Association has weathered the most difficult economic
year for professional sports of all kinds that most of us have ever seen,” said PBA
Tour Commissioner and CEO Fred Schreyer, “and we are continuing to reshape
the future of professional bowling by introducing new concepts that are both
necessary and exciting."

Highlights of the announcements made by Schreyer and Deputy Commissioner and
COO Tom Clark included:

● The PBA Tour’s signature event, the 2011 PBA Tournament of Champions,
will feature a record $1 million prize fund and a $250,000 first prize, the richest
in professional bowling history. Different eligibility rules will open the event
to any PBA title winner, including players who have won National, Regional,
Senior and Women’s Series titles. The Tournament of Champions will air on 
ESPN on Jan. 23, 2011. The 2010 Tournament of Champions, which was won by
Kelly Kulick in history-making fashion, produced the highest audience ratings for
the PBA in five years.

● The 2010-11 ESPN television schedule will include 23 original PBA programs,
beginning in late November and running through April.

● Lumber Liquidators has affirmed its commitment as the PBA Tour’s title
sponsor through September 2011. Lumber Liquidators has been the title sponsor
since the beginning of the 2008-09 PBA Tour season.

● The PBA World Series of Bowling (WSOB) will return, producing
nine separate TV shows and culminating with the PBA World
Championship. In a story that captured the imagination of the
sports world, the 2009 PBA World Championship was won by
Michigan’s Tom Smallwood. A United States vs. the World special
competition will also emanate from the WSOB. Last year’s
inaugural PBA World Series of Bowling had participation from 700
different professionals from 14 different nations.

● For the first time in PBA history, select events will feature three consecutive
days of live television (Friday, Saturday, Sunday time slots on ESPN’s family of
networks). The PBA World Championship and the U.S. Open will both be
telecast in this groundbreaking presentation. Previously, only the final
championship round of any PBA Tour event has been telecast.

● The USBC Masters will again round out the list of four major championships
and will be aired live from Reno’s National Bowling Stadium.

● For the first time in PBA history, live telecasts will air on ESPN in high definition.

● A new PBA Playoffs will conclude the season with a six-week series of shows.
The elimination series will have its own separate prize fund and be a key
decider in the PBA Player of the Year race.

● The Chris Paul PBA Celebrity Invitational returns for the third consecutive year.
The event, which benefits New Orleans Hornets guard Chris Paul’s CP3
Foundation, features pro bowler/celebrity doubles teams. LeBron James, Ludacris,
Dwyane Wade and Hines Ward are among celebrities who have competed the past
two years.

● A new “Xtra Frame Tour” will bring the PBA Tour players to at least five
different locations across the nation for competitions that will be “broadcast”
exclusively on pba.com’s Xtra Frame video-streaming service, but will not air on
network television. The non-televised events will be conducted using a format
similar to that used on the PBA Senior Tour. Since its introduction during the
World Series of Bowling, Xtra Frame has grown consistently, more than doubling
its subscriber base since August 2009.

Further information with more specifics on prize funds, tournament formats,
event locations, qualifying tournaments, competition dates and TV schedules will
be released soon.