G2 To Sponsor Women's US Open

Announced today, a landmark agreement with PepsiCo will make Gatorade G2 both an official sponsor of the 2011 Bowling's U.S. Women's Open and the "Official Thirst Quencher of the U.S. Women's Open."

"Gatorade is an iconic brand that for 45 years has been synonymous with excellence in athletics, nutrition and sports science innovation. We could not be more proud to align women's bowling with G2, a low calorie sports drink product that directly answers the needs of our athletes," said Steve Johnson, executive director of the BPAA. "G2 is an ideal partner for Bowling's U.S. Women's Open."

As part of the sponsorship agreement, G2 will receive prominent branding at the 2011 Bowling's U.S. Women's Open including on-site visibility during match play rounds and qualifiers leading up to the June 30 finals at Cowboys Stadium (branded player jerseys, on-air brand consumption, etc.). 

Additionally, G2 sampling/promotion will be executed during Women's Open qualifying tournaments and state events held at bowling centers throughout the country. G2 will also receive logo recognition on all traditional media, digital media and event materials; including web sites, trade publications and in-center branding.
 

Added Johnson, "This historic partnership further illustrates how women's bowling has arrived. More and more major brands are taking notice of bowling's surging popularity among young females across the country."

"At high schools, colleges and bowling centers across the nation, women's bowling is on the rise and rapidly growing in popularity having grown close to 13 percent over the last 3-years to over 25 million annually," said Doug Allison of PepsiCo. "In bringing together G2 and Bowling's U.S. Women's Open, this partnership presents a tremendous opportunity for both brands to elevate their positions with elite female athletes. We're proud to help further the growth of America's largest participatory sport as the tremendous competitors of women's bowling will now fuel their bodies with G2."
 

G2 offers "All of the G" with half the calories as Gatorade (20 calories per 8 oz. serving for G2 compared to 50 calories for Gatorade), delivering hydration to athletes during competition and exercise.