CHRIS PAUL CELEBRITY INVITATIONAL AIRS SUNDAY AT 4 P.M. EASTERN

February’s television schedule kicks off with the Super Bowl Sunday presentation 
of the Chris Paul PBA Celebrity Invitational, taped in December in New Orleans. 
The third annual special event, benefitting Paul’s CP3 Foundation, features 
Grammy award-winning hip-hop artists Lil Wayne and Nelly along with New Orleans 
Saints running back Reggie Bush and Paul bowling with Storm Products’ PBA stars 
Rhino Page, Wes Malott, Pete Weber, Norm Duke and Jason Belmonte. The special 
event will air at 4 p.m. Eastern on ESPN, leading into the Super Bowl telecast.

A 35-second YouTube promo for the Chris Paul event which debuted this week on 
pba.com’s home page, and Lil Wayne’s Facebook page drew 58,000 hits in the space 
of 10 hours earlier this week (up from an average of 1,200 hits).