Storm Adds New Lucid

Storm introduces a new high performance ball, the new Storm Lucid™. In order to create that extra backend hook without sacrificing any midlane traction and performance, Storm Products developed a new coverstock. A later break point position and sharper transition shape were the two key points they were shooting for.

Starting at the center of the new Storm Lucid™, the heart of the bowling ball, the Storm technical team incorporated one of Storm’s strongest designs to date, an asymmetrical shape known as the M.A.D.™ core, currently available in the Storm Vivid.

Moving to the shell, the new ERG™ pearl coverstock utilizes similar technology from the NRG™ coverstock but without the Nano additive. Evolution Reactive Genesis, ERG for short, is closer to a pure reactive which creates a later break point, putting more emphasis on the backend. The Lucid is prepped with a 4000 - grit smooth matte finish.