New Cover, New Core and HyperSHOCK Technology in Columbia 300's New Swerve HP Ball

Columbia 300 introduces the Swerve September 15. The Swerve features a new core, coverstock and HyperSHOCK Technology. 

The New Reflex Solid Coverstock, in Black / Scarlet / Navy is a high traction coverstock. The finished factory surface is created using 500/1000/2000 grit AbralonⓇ pads. The Reflex cover is designed to transfer greater amounts of energy directly to the core through its enhanced crosslink dense polymer formulation.

For the Swerve core, Columbia 300 lowered the strength of the Mass Bias to make it more driller friendly and allow the core to perform well for the masses. This core yields a slightly stronger mid-lane read than the typical symmetrical shape, while maintaining the predictability symmetrical balls provide. 

HyperSHOCK Technology is an energy enhancement material added to the outer core to help power the ball through the pins. This viscoelastic material works to control the influence pins have on the ball's motion through the pin deck. 

"The Columbia 300 Swerve, with HyperSHOCK Technology, not only gets you to the pocket, but drives through the pins like no other bowling ball on the planet," reports Columbia 300 Marketing Manager Rich Hanson.