The sponsorship deal with Lipton Iced Tea marks the first time a title sponsor has ever been named for bowling's U.S. Open. The multi-layered sponsorship program includes an integrated mix of branding, experiential and digital/social media that will target bowling fans and enthusiasts throughout the U.S. as well as robust on-site activations at each of the host centers and at the Open final.
"We're so pleased to once again partner with PepsiCo and welcome back Lipton Iced Tea as the title sponsor of bowling's U.S. Open. In addition to being an iconic brand, Lipton Iced Tea is a fantastic product that is a favorite of pro bowlers as well as our fans and enthusiasts," said Steve Johnson, executive director of The Bowling Proprietors' Association of America (BPAA). "Lipton leads a great class of sponsors that have already signed on for this year's Open, a testament to the strength of the event."
To support this first-of-a-kind groundbreaking event, additional sponsors committed to date include: Jani-King, Storm Bowling Products, Ebonite, Brunswick Bowling & Billiards, Columbia 300, Roto Grip, Turbo, Dexter, and Bowling Music Network.
The Men's and Women's U.S. Open competition will take place simultaneously, beginning Saturday, July 20, at three host centers - Wayne Webb's Columbus Bowl, Columbus Western Bowl and Holiday Lanes. The event will conclude with the top four men and top four women bowlers earning a spot in the finals, on Saturday, July 27, at Columbus Western Bowl. The U.S. Open Finals will be telecast live in a two-hour event on ESPN at noon EST that Saturday, where the winner of the Men's and the winner of the Women's U.S. Open will be crowned.
For additional information about bowling's U.S. Open event in 2013, fans can log on to www.BowlingsUSOpen.com.