The word ‘alpha’ can take on a few different meanings. It can imply a beginning or launch of something. Additionally, it can reference social dominance. However you look at it, the introduction of the new Storm Alpha Crux is sure to help you impose your dominance on the lanes.
It features exciting new technology in the coverstock which is sure to take the lead in many categories. Immaculately finished with a 2000-grit Abralon® pad, the new Alpha Crux is the perfect vessel to showcase the GI-16™ solid reactive coverstock. Following up on the GI-15™ (Game Improvement-2015) coverstock introduced on the Lock™, the solid GI-16 is a force to be reckoned with. There is discontent for oil in its veins. In its DNA lies caverns of porosity and cliffs so deep that the shell acts like oars on a canoe helping your ball turn the corner on command.
The proven Catalyst Core featured in the original Crux and Crux Pearl has left bowlers wanting more. More strikes, more hook, and more winning. It’s a dynamic asymmetrical design that really stands on its own. And it’s powerful, relentless, and unforgiving. It never backs down and, with the Alpha Crux in your hand, neither will you.
Storm’s relentless commitment to the pursuit of perfect ball motion fuels their research and development team. They don’t just think outside the box, they question why the box was even there in the first place!
The new Phaze features both innovative core and coverstock technology, proving again that Storm is the leader in bowling innovation. And we can all agree that while new technology is always interesting, it really only matters to you if it produces something that helps you score better. After all, no one wins a tournament based on anything other than pinfall!
Advancements in the core shape are easily seen with the naked eye. This fast-revving shape, the aptly-named, supercharged Velocity™ Core helps you crush pin after pin as it produces more ball motion than any other shape in our Master Line.
So, what’s this new coverstock, you might ask? It’s a shell like no other – just one look and you can see it’s completely different. The AX-16™ pearl reactive has a new additive that alters the texture of the surface, creating gripping power that refuses to step down. The new Phaze is up to any challenge thrown its way. And with a Storm ball in your hand, there’s nothing that can phase you!
With 25 years of manufacturing and R&D experience, Storm has been a growing and thriving company dedicated to serving bowlers across the globe. In fact, the Storm name still continues to grow throughout the world today.
From Storm: “We are 'The Bowlers Company™' for a reason— we are vigilantly looking out for our customers' best interests each and every day. We work hard crafting unique and special products which help you, the bowler, knock down more pins and achieve higher scores. And we're sure you'll see the benefits of this consistent effort the very minute you get your hands on the ferociously innovative Fight™.”
The pins aren't always going to willingly lay down for you. Sometimes they put up a fight. So in development of our new Fight bowling ball, we explored some engineering concepts related to core volume, and were able to show through testing that this concept worked in creating a different break point position and shape. The difference with the Iron Cross™ weight block is that it is the largest weight block Storm has ever developed. And while it was challenging to create this much flare potential in a design which retains this much axis rotation, we're confident you'll see the benefits.
Also from Storm: “The Bowler’s Company.” “You’ve heard the tag line before, right? To us it’s more than just a catch phrase, a few words to try to hang your hat on. Storm truly is the bowlers company because, through and through, we are a company of bowlers like no other. We know bowling, and we have a passion for excellence both on and off the lanes.”
And sometimes those lane conditions can get quite tricky! If the lanes are really dry and it’s hard to control the pocket, many top competitors put down their reactive balls in favor of traditional urethanes.
Storm’s new Pitch Blue™ combines proven technology principles of yesterday with modern day science. The result is a new Controll™ Plus pearl urethane coverstock that is cleaner through the heads than the original Pitch Black and more responsive at the break point. It’s a must for every tournament player.
The symmetrical and stable Capacitor™ Core helps regulate your flare potential with thunderous results.
The new Storm additions will ship world wide on Feb 2nd. for the Phase and Fight, March 1st for the Alpha Crux and Pitch Blue.