Track New Release To Debut Live on PBA's Xtra Frame

Track bowling and the Professional Bowlers Association have teamed up for an innovative introduction of a revolutionary new high performance ball. 

Known for doing the unheard of, in 2008 Track released its UpRising ball in an exclusive party in the Kingpin Suite at The Palms in Las Vegas. In 2009, the company introduced a new naming system that identified the ball’s specifications and performance capabilities on the ball. 

“We aren’t hiding behind cutesy names,” Track Brand Manager Paul Figliomeni said when the new naming system was announced. “Instead we are going to put what the ball does, how it performs on the side of the ball for the world to see.” 

On Oct. 14, 2010, at 8 p.m. (Eastern), Track will take bowling ball introductions to the next level when it will debut its newest high performance bowling ball in a live demonstration online via the PBA’s Xtra Frame Web casting service on pba.com. Xtra Frame hosts Mike Jakubowski and “The Bowling Doctor,” Jeff Mark, along with Figliomeni, will introduce the new ball on the program, which can be accessed via the PBA’s official Web site. 

While Xtra Frame is ordinarily a paid membership site, Track has made special arrangements for viewers to watch the program free of charge from Oct. 14-17, simply by logging in to xtraframe.pba.com as username: TrackBowling, password: vip. 

The Track ball demonstration show will feature several bowlers, including several Lumber Liquidators PBA Tour players, bowling on a variety of lane conditions to highlight the performance capabilities and versatility of the ball. Track Research and Development engineers will also be on hand to explain the technical aspects of the ball and to explore ideal drilling layouts. Live questions will be taken from the Track Facebook and Twitter pages, and the PBA Facebook page as well. 

During the program, consumers will be invited to enter a special drawing through the Track Website to win one of several new Track HP bowling balls. A new ball will be given away every weekday for 10 weeks after the worldwide release date on Nov. 11, 2010. 

“We are very excited about this ball and this ball release,” Figliomeni said. “Track bowling has never done anything this extreme and to our knowledge nothing like this has ever been done before in our industry. This ball is unique, and we needed a unique way to introduce it; Xtra Frame is a great way to do that.”