Columbia 300 unchains the RANSOM as the latest edition to its upper-mid performance bowling ball line. The Ransom combines a “modified” core from the popular PURE PHYSICS HP ball and a “pearlized” version of the SUPER TILT coverstock.
“We’ve taken our high performance core, which is inside one of today’s hottest selling high performance balls, modified it and moved it down to fit the upper-mid performance price point,” said Columbia 300 Brand Manager Bugsy Kelly. “This isn’t a typical move for a ball company, but I feel it’s the right thing to do to get Columbia 300’s upper-mid performance balls where they need to be — back on top.”
What the company has done, according to Kelly, is modified the densities of the Full Swing core, which was is currently in the Pure Physics ball, allowing it to be moved down in price point and give consumers the absolute best upper-mid performance ball on the market. Available December 14th.
The Ransom will also feature a pearlized version of the new Super Tilt coverstock, which will allow the bowling ball to get through the front part of the lane with ease and perform where bowlers need it to perform.
“This new veneer will allow the Ransom to have more traction in the mid-lane and more hook off the friction than anything Columbia 300 has produced in this price point,” Kelly said.
The Ransom will be released world-wide Dec. 16, 2010. The black, red and purple ball will be available in 12 to 16 pounds.“I got together with the research and development team to make a Columbia 300 ball that will give consumers a clean through the front and strong on the back end ball motion,” Kelly said. “They came through big time on this one.”
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