New Storm Identity B/C/P (Midnight Cherry)

 

IDENTITY B/C/P

STORM + BELMO COLLABORATION

Premier

Color: Black/Cherry/Purple

INFORMATION DATE & STREET DATE: 7/1 

The New Storm Summit Ascent and Roto Grip Optimum Idol Pearl

 

The New Summit Ascent

SUMMIT™ ASCENT

MASTER LINE

The Summit Ascent is designed for forgiveness, helping bowlers ascend to the top and achieve peak performance. Experience seamless transitions from skid to hook to roll as the Summit Ascent’s strong backend ensures a predictable yet potent arc, minimizing surprises and maximizing consistency shot after shot. With Storm’s renowned R2S Solid at 4000-grit Abralon®, this ball strikes the perfect balance between grip and glide, providing enhanced command over both the length and shape of your shots. Usually, the solid hooks the soonest in a line, but with the R2S cover at 4000, this ball is unique and cleaner than a normal solid. Featuring a brand-new scent, Cream Soda, the Summit Ascent is ready to help you reach your personal summit of success in bowling.

 

The New Optimum Idol Pearl     

OPTIMUM IDOL™ PEARL

HP3

As seen on… nope, wait a minute. You have probably seen this… nada, nope, wait just one minute. Truth is, YOU’VE NEVER SEEN A VERSION LIKE THIS! For all of you keeping score at home this marks the very first time in the domestic market we have released an IDOL series ball featuring the Roto Grip MicroTrax Pearl coverstock. Yes, you read that correctly. Never in the history of ever has Roto Grip matched their nanoparticle pearl coverstock on this legendary core shape. Why you ask? That’s a good question. But that’s neither here nor there. The time was right, and that time is now! We felt following up the original solid with a pearl that provides the optimum traction footprint in oil while providing plenty of responsiveness down lane was exactly what the world needed. It’s ok, you can thank RG later!

Info On Four New Balls from Storm Roll In

The word ‘alpha’ can take on a few different meanings. It can imply a beginning or launch of something. Additionally, it can reference social dominance. However you look at it, the introduction of the new Storm Alpha Crux is sure to help you impose your dominance on the lanes.

It features exciting new technology in the coverstock which is sure to take the lead in many categories. Immaculately finished with a 2000-grit Abralon® pad, the new Alpha Crux is the perfect vessel to showcase the GI-16™ solid reactive coverstock. Following up on the GI-15™ (Game Improvement-2015) coverstock introduced on the Lock™, the solid GI-16 is a force to be reckoned with. There is discontent for oil in its veins. In its DNA lies caverns of porosity and cliffs so deep that the shell acts like oars on a canoe helping your ball turn the corner on command.     

The proven Catalyst Core featured in the original Crux and Crux Pearl has left bowlers wanting more. More strikes, more hook, and more winning. It’s a dynamic asymmetrical design that really stands on its own. And it’s powerful, relentless, and unforgiving. It never backs down and, with the Alpha Crux in your hand, neither will you.

 

Storm’s relentless commitment to the pursuit of perfect ball motion fuels their research and development team. They don’t just think outside the box, they question why the box was even there in the first place!  

The new Phaze features both innovative core and coverstock technology, proving again that Storm is the leader in bowling innovation. And we can all agree that while new technology is always interesting, it really only matters to you if it produces something that helps you score better. After all, no one wins a tournament based on anything other than pinfall!

Advancements in the core shape are easily seen with the naked eye.  This fast-revving shape, the aptly-named, supercharged Velocity™ Core helps you crush pin after pin as it produces more ball motion than any other shape in our Master Line.

So, what’s this new coverstock, you might ask? It’s a shell like no other – just one look and you can see it’s completely different. The AX-16™ pearl reactive has a new additive that alters the texture of the surface, creating gripping power that refuses to step down. The new Phaze is up to any challenge thrown its way. And with a Storm ball in your hand, there’s nothing that can phase you!

With 25 years of manufacturing and R&D experience, Storm has been a growing and thriving company dedicated to serving bowlers across the globe. In fact, the Storm name still continues to grow throughout the world today.

From Storm: “We are 'The Bowlers Company™' for a reason— we are vigilantly looking out for our customers' best interests each and every day. We work hard crafting unique and special products which help you, the bowler, knock down more pins and achieve higher scores. And we're sure you'll see the benefits of this consistent effort the very minute you get your hands on the ferociously innovative Fight™.”

The pins aren't always going to willingly lay down for you. Sometimes they put up a fight. So in development of our new Fight bowling ball, we explored some engineering concepts related to core volume, and were able to show through testing that this concept worked in creating a different break point position and shape. The difference with the Iron Cross™ weight block is that it is the largest weight block Storm has ever developed. And while it was challenging to create this much flare potential in a design which retains this much axis rotation, we're confident you'll see the benefits.

Also from Storm: “The Bowler’s Company.” “You’ve heard the tag line before, right? To us it’s more than just a catch phrase, a few words to try to hang your hat on. Storm truly is the bowlers company because, through and through, we are a company of bowlers like no other. We know bowling, and we have a passion for excellence both on and off the lanes.”

 

And sometimes those lane conditions can get quite tricky! If the lanes are really dry and it’s hard to control the pocket, many top competitors put down their reactive balls in favor of traditional urethanes.  

Storm’s new Pitch Blue™ combines proven technology principles of yesterday with modern day science. The result is a new Controll™ Plus pearl urethane coverstock that is cleaner through the heads than the original Pitch Black and more responsive at the break point. It’s a must for every tournament player. 

The symmetrical and stable Capacitor™ Core helps regulate your flare potential with thunderous results. 

The new Storm additions will ship world wide on Feb 2nd. for the Phase and Fight, March 1st for the Alpha Crux and Pitch Blue.

The Storm Crux

Asymmetry is 'The Crux' 

For eight years running now, more professionals have included Storm in their arsenal than any other brand. They want the same thing as amateur bowlers—superior performance. With strong, consistent motion and energy through the pins, Storm bowling balls are incomparable.

The Catalyst™ Core is not only the latest groundbreaking technology, it is the sparkplug of this ball. It soon will be the stimulation of exceptional bowling. Its’ dynamic asymmetrical design will help you create more angle through the pocket. It’s been proven that increasing your entry-angle gives you a much wider margin for error that can lead to more strikes. Think Jason Belmonte or Pete Weber’s pin-action, you don't have to throw it like these pros but that is what you can expect from the Crux. 

And the ERG™ hybrid reactive cover stock is prepped to a 3000-grit, so bowlers like yourself can be rest assured that the Crux has decisive performance.

New Storm IQ Ball, the Nano Coming in December

Surprisingly, on the heels of an intricate roll-out for the new Storm Crux, Storm reveals that new in December is the IQ Tour Nano. Used during the recent PBA World Series of Bowling, you will see the ball on the ESPN broadcasts later this winter. 

The NRG Solid Reactive Nano coverstock is Black/Hunter/Red and surrounds the IQ series C3TM (Centripetal Control Core). Apple Cider fragrance comes from the veneer that is finished at 4000-grit using Abralon Pads. 

World Wide Release Date: 12/9/14

Storm Adds to The Marvel series with The Marvel - S and to the Road series with the Hy-Road Pearl

The new Storm Marvel-S has several powerful features. When considering a ball for heavier oil, you need to consider the new Marvel-S. Nanotechnology has proven itself in the Storm  Premier™ Line as the very best coverstock material when it comes to creating friction in oil. Science has proven that the texture of the NRG™ coverstock has higher surface roughness due to its expanded peaks and deep valleys. If you want an aggressive shell, this is it.

Prepped with a textured 3000-grit finishing pad, the Marvel-S’ Aqua/Green/Black NRG coverstock handles heavy oil like a beast, yet allows you the versatility to adjust the finish as you see fit. For the slickest conditions, grab a 500-grit pad or 1000-grit pad and you’ll be amazed with the performance. But maybe the laydown area in your center is a less than smooth. Just a few dabs of Xtra-Shine™ and you’ll be able to skid the Marvel-S through the heads, but you will still see ample midlane and backend reaction as well. Fragrance: Spearmint

The new Hy-Road Pearl is wrapped in the R2S™ pearl reactive, helping the new Hy-Road shell to float easily through the front, maintaining ball speed as much as possible, waiting to really cut loose on the backends.

The popular Hy-Road shares it's Inverted Fe²™ Technology weight block with the new Hy-Road Pearl. Pairing the R2S Pearl reactive coverstock with the dynamic Fe² weight block ensures that your favorite layouts in your previous Road series balls will be just as effective in the new Hy-Road Pearl.

Don’t forget that the thicker shell of the Hy-Road series makes a difference, too. The amount of energy transferred to the pins at impact is greater, translating to unmatched power at the pocket. It’s part of what makes the Hy-Road one of the most special balls in the history of bowling. Fragrance: Grape Punch.

The new Storm balls will be available in mid July, introduction has been pushed back to July 16th.

Storm Adds New Lucid

Storm introduces a new high performance ball, the new Storm Lucid™. In order to create that extra backend hook without sacrificing any midlane traction and performance, Storm Products developed a new coverstock. A later break point position and sharper transition shape were the two key points they were shooting for.

Starting at the center of the new Storm Lucid™, the heart of the bowling ball, the Storm technical team incorporated one of Storm’s strongest designs to date, an asymmetrical shape known as the M.A.D.™ core, currently available in the Storm Vivid.

Moving to the shell, the new ERG™ pearl coverstock utilizes similar technology from the NRG™ coverstock but without the Nano additive. Evolution Reactive Genesis, ERG for short, is closer to a pure reactive which creates a later break point, putting more emphasis on the backend. The Lucid is prepped with a 4000 - grit smooth matte finish. 

 

Storm Adds 4 Balls in May

Storm announces four new additions to their product line. The Manic™ and Fringe™ will be the newest additions to the Hot™ line and follow the popular Frantic™, one of the hottest balls on the market today! 

Storm will also be releasing a new Tropical Heat and Tropical Breeze. Whether you are looking for an all-around ball for a beginner or a lighter oil ball for a higher caliber bowler, these balls are sure to fit the bill.

All four balls will be available on May 8, 2012.

The intent of the new Storm Manic and Storm Fringe is to design two more options to enhance and broaden the Hot™ Line, one with an earlier break point than the Frantic and another with a later break point.

For the new Manic, they were looking to enhance the midlane reaction. CATS testing showed an earlier breakpoint of more than two feet so Storm achieved their goal. The 4000-grit finish combined with the solid R2S™ mixture created this enhanced midlane, perfect for those with higher ball speed.

On the converse, the new Fringe is all about the backend. The straight pearl blend combined with the factory polished 1500 finish depletes energy at a slower rate, allowing for more entry angle and a wider pocket! 

Looking at the power plant, you’ll find the reputable N.O.S. ™ core which embodies true dynamic integrity. This higher volume core is a proven winner around the globe, with bowlers loving the predictable motion across a variety of lane conditions. 

So, Storm explains “we gave you the option of choosing your best fit. If your speed dominates your rev rate, you’ll love the Manic. But if you’re the type of player who can’t seem to get too much backend, look for the Fringe to be your ball.”

Storm is cranking up the “HEAT” again with the introduction of the new Tropical Heat™- Black/Purple.

This line of bowling balls raises the standard in performance at a value price. The power behind the Tropical Heat™ is the highly-successful Turbine™ core. This mid-RG and mid-differential core boasts a tighter spin radius for quick revving mid-lane and enhanced entry angle to the pocket.

With a 4000-grit finish, the Black/Purple’s Reactor™ hybrid coverstock is a complement to the Tropical™ Line.

 

The new Storm Tropical Breeze Black/Cherry’s hybrid veneer blend is highly polished just like the others in this series. It can be sanded to create a stronger reaction. 

The Camber™ Core’s inverted light bulb shape powers this new color option, too. It provides ample predictability and control, a must for bowlers with slower speeds or those bowling on dry lane conditions.

Video on the Storm Vivid Coming March 1st