Wednesday, January 13, 2010

PBA Ads One-A-Day Multivitamins as Sponsor

The Professional Bowlers Association (PBA) and Morristown, NJ-based Bayer 
Consumer Care have agreed to a renewed and expanded association. One A Day
® Men’s 50+ has become the official multivitamin of the 2010 Lumber
Liquidators PBA Tour
in addition to the already established partnership with
Bayer Aspirin as the official pain reliever of the Tour.

The agreement includes title sponsorship of the One A Day Dick Weber Open
Jan. 26-31 in Fountain Valley, CA, plus a package of commercial spots, signage,
banner advertising on, ESPN Classic re-airs and other promotional
opportunities throughout 2010.

The agreement also includes sponsorship of the on-air fan player question
feature during ESPN telecasts which will be called “More of What Matters to You”
presented by One A Day.

“Not only are we excited to continue Bayer Aspirin’s relationship with the
Professional Bowlers Association as the official pain reliever but also the
opportunity to add One A Day Men’s 50+ as PBA’s official multivitamin,” said
Bayer HealthCare Vice President of Marketing and New Business Barton Warner.
“We want to take advantage of this opportunity to expand our relationship with
the PBA given the value of how effective the organization has been in connecting
with its fan base over the years.”

One A Day Men’s will sponsor three bowlers—reigning PBA Player of the Year
Wes Malott, two-handed star Jason Belmonte and reigning U.S. Open champion
and recent Pepsi Red, White and Blue Open winner Mike Scroggins. The competitors
will wear the One A Day logo on their shirt backs and right sleeves and throw
specially-made spare balls emblazoned with the One A Day logo.

“We are very excited to join with Bayer in expanding our partnership to include
the One A Day brand,” said PBA Commissioner and CEO Fred Schreyer. “This is
an example of how PBA strives to bring the best possible marketing value to its

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