The Bowling Proprietors' Association of America (BPAA) and Strike Ten Entertainment have announced the renewal of a multi-year proprietor agreement with PepsiCo Foodservice. The terms of the multi-year agreement will begin on January 1, 2010 after the current contract ends on December 31, 2009.
Under the agreement, Pepsi will continue as the "Official Soft Drink of Bowling." PepsiCo Foodservice will provide BPAA-Pepsi centers with Pepsi beverages, such as Pepsi, Mountain Dew, Sierra Mist and Aquafina as well as Tropicana juices and juice drinks, Lipton iced teas and Gatorade sports drinks in fountain, bottles and cans.
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