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Saturday, August 20, 2022
BOWLERO CORP SELECTS LIFESTYLE PR FIRM, THE DOOR
AUGUST 19, 2022
The Door Will Support the Industry Leader’s Growth and Acquisition Plans in Exciting Markets as Well as New League Initiatives and Gaming Programming
Richmond, VA - Bowlero Corp. the world’s largest owner and operator of bowling centers, as well as the owner of the Professional Bowlers Association (PBA), announced they have selected The Door as the agency of record for Bowlero and PBA public relations, social media and influencer services for both organizations. With over 300 bowling centers, the industry leader serves more than 26 million guests each year with a family of brands ranging from value-based and mid-range centers to premium, high-end venues.
The Door, with headquarters in New York City, began working on the account in August 2022 with a one-year contract. The lifestyle, hospitality and entertainment firm with a 15-year tenure creating award-winning public relations campaigns, is also part of the Dolphin Entertainment, Inc. (NASDAQ:DLPN) super group of companies, comprising a collective of world-class creative, media, entertainment, content, production and digital agencies.
Bowlero began the agency search process earlier this year, reviewing a handful of carefully selected agencies. The leading bowling and entertainment organization ultimately chose The Door for their media IQ, industry connections, entertainment industry acumen and multi-city office locations.
The Door will be responsible for earned and social media services including campaigns for new center openings in key markets across the U.S. The Door will also aid Bowlero in developing experiential programming and activations around key moments in time, such as support around holidays and product launches. A hallmark of The Door services, the agency will be looking for interesting brand and non-profit partners to connect to Bowlero.
The Door will also work closely with the PBA throughout the PBA Tour season to support awareness for the sport and its athletes, as well as PBA events and promotions.
"We are thrilled to be working with The Door as our PR agency of choice,” said Katie Warner, Vice President of Marketing at Bowlero Corp. “As we continue to grow our footprint and launch new initiatives, this partnership will allow us to capitalize on key moments and grow the Bowlero brand name nationwide, all while elevating the sport of bowling."
“This is exactly the type of work we love at The Door, when we get to put all of our creative, media and digital muscle behind a brand. Bowlero and the PBA have an incredible amount of ownable moments to launch this year and next; we’re excited to be part of their innovative and energetic team,” said Danielle Pagano McGunagle, Executive Managing Director of The Door.